In a few steps, you can set up bidding to work alongside other ad sources to fill ad requests. Here's how to start bidding with AdMob: Sign up with the Google Account you use for your existing Google Ads and AdSense accounts. If you don't already have these accounts, we'll help you create them. Add your app details Whether your app is published on an app store or still in testing, you'll need to add your mobile platform and app name to start the app readiness process. All new apps must undergo an app readiness review before they can fully serve ads. Create a mediation group Mediation groups are combinations of targeting settings that you define. You can add your ad units and ad sources to the groups you want, instead of setting mediation options for each unit individually. Set up ad source partnerships Start bidding by signing partnership agreements with ad sources. Some partnerships can be set up directly in AdMob, while others can be as simple as creating an account on the ad source's home page. Start using bidding After you've created a mediation group, you can select ad sources to start bidding on your ad requests in AdMob. Once you've implemented any necessary SDKs and ad unit mapping, bidding will work alongside other ad sources, like waterfall mediation.

Video Integrate bidding Learn more about bidding and how to integrate it into your account. Integrate bidding Learn more about bidding and how to integrate it into your account. Help Center Bidding FAQ Find answers to frequently asked questions about bidding. Find answers to frequently asked questions about bidding. For developers SDK documentation Learn how to implement AdMob SDKs in your chosen development platform. SDK documentation Learn how to implement AdMob SDKs in your chosen development platform. Start bidding with AdMob today AdMob helps you earn money from your mobile app by maximizing the value of every impression, all in a single, app-centric mobile advertising platform. Ready to get started? Some features are in beta and are not yet available to all publishers.