Skip to Content Skip to Main Navigation Exclusive: Magnum Ice Cream seeks global PR agency WPP seeking to offload South Bank campus Exclusive: The Academy launches advertising division Burson names UK chief client officer ‘Don’t spend too much time on strategy’ – What clients want from agencies, McVitie’s owner Pladis Exclusive: Bibi Hilton moves to FleishmanHillard Bibi Hilton, chief client officer at Golin Ketchum London, has joined Omnicom sister agency FleishmanHillard UK in a senior brand role. TUI comms boss: GEO has ended the ‘spin doctor’ age Mastercard and Greene King tapestries, Birds Eye courts Amelia Dimoldenberg – Campaigns round-up (part one) Comms creative director becomes Outvertising CEO National Lottery Community Fund awards £2.5m PR brief FTI, Hanover, WA and others on Reform UK conference Uswitch assigns broadcast PR brief Ex-Axicom global COO Rosie Bannister reveals new role Has AI ended PR’s corporate/consumer split? San Miguel hires consumer PR agency Five Campaigns We Liked in August: your winner revealed WPP seeking to offload South Bank campus Exclusive: Magnum Ice Cream seeks global PR agency Exclusive: Bibi Hilton moves to FleishmanHillard ‘Anti-influencer’ agency launches Burson names UK chief client officer Exclusive: The Academy launches advertising division WATCH: Good Housekeeping on overhaul, RIP clickbait, and PR getting ‘more sophisticated’ WATCH: LADbible’s Natalie Evans on how to land coverage with social publishers WATCH: Christian May - ‘If we launched City A.M. now, it would probably be a Substack’ LISTEN: Manchester Evening News editor on PR, AI, and disinformation LISTEN: The Grocer’s Adam Leyland: PR think ‘beyond one story’ M&S and Greggs refrigerator firm awards comms brief A commercial refrigeration specialist that works with Marks & Spencer and Greggs has appointed a retained communications agency. £1m social RFP issued by government-backed pension scheme Nest Arriva UK Bus enlists b2b and consumer PR support National Lottery appoints PR agency for Open Week campaign Peabody reissues £420k PR agency RFP Hong Kong Tourism appoints UK PR agency Pitch Update: G-Shock, Dishoom, Fox’s and more… William Reed awards corporate and b2b PR brief ‘Don’t spend too much time on strategy’ – What clients want from agencies, McVitie’s owner Pladis AI ‘opportunities are humongous’ – What clients want from agencies, Ingka Group | IKEA ‘Stay creative, stay hungry, stay interested’ – What clients want from agencies, BMW Group ‘Have the courage of your convictions’ – What clients want from agencies, IAG ‘A great agency will agitate’ – What clients want from agencies, Punch Pubs & Co ‘Creativity must be backed up’ – What clients want from agencies, Mondelēz ‘Come with off-the-wall ideas’ – What clients want from agencies, Titanic Belfast ‘Challenge me and my team’ – What clients want from agencies, Royal Mail ‘I’d rather feel like it’s an intense first date’ – What clients want from agencies, Oxford University Press ‘AI wouldn’t sway me either way’ – What clients want from agencies, UK Finance ‘Tell us how we should do things better’ – What clients want from agencies, Starling Bank 'All-singing, all-dancing campaigns are not enough' – what clients want from agencies ‘Creativity needs to apply across the board’ – What clients want from agencies Google, Virgin Atlantic, Ovo, Sodexo - what do clients want from agencies? ‘Don’t bring me the same ideas’ – What clients want from agencies ‘Less about the journey, all about the destination’ – what clients want from agencies Sodali & Co EMEA practice lead leaves for new senior role McKinsey & Co. global comms leader Ramiro Prudencio departs FGS hires ex-BBC director-general Tim Davie Movers and Shakers: Burson, Brunswick, Havas, Ogilvy and more… Exclusive: Headland hires ex-Hanbury and DGA partners Former Burnham aide joins PLMR Penta hires former Irish diplomat Dear executives, your AI slop is showing LinkedIn is full of rubbish. If your teams turn to AI for help, your culture isn’t broken. It’s dangerous Reform UK’s latest crisis response is treating the symptom, not the cause GEO is having its Google Panda moment ‘Energy’ is the agency metric we’re forgetting to monitor Airlink stadium flypast – a stunt too far? Creative Hits and Misses of the Week Is GEO ‘stripping the soul’ out of PR? Private equity has discovered it has a public ‘As long as I’m here this all makes perfect sense’ – Big interview: Matthew Freud Weber Shandwick’s Susan Howe: ‘If you’re not earning a reaction, you can’t win’ Big interview: More inner Zen but as hungry as ever - Richard Edelman at 70 Golin CEO Matt Neale: ‘It does feel like a golden age for us’ H/Advisors chief: ‘You can’t be organised like in the ancient world’ FGS, Fleishman, Ketchum… which agency pays the most dividends? Brunswick, Edelman, Headland… which PR firms have the highest asset value? Brunswick, Headland, MHP… which agency’s ‘brand’ is worth the most? Brunswick, Edelman, Fleishman… which agencies contribute most to staff pensions? Revealed: gender splits on agency statutory boards Proportion of female statutory directors at PR firms falls, PRWeek research reveals Talent war, cybersecurity, AI… agencies reveal top business risks AI, headwinds, talent... agencies reveal top priorities Which UK PR agencies generate the most profit? Which UK PR agency bosses earn the most? Agency bosses’ pay dips amid tough trading, PRWeek research reveals Brunswick, Freuds, MHP… which UK PR agencies pay the most tax? Which UK PR firms have the biggest wage bills? What are the Companies House Files and what do they reveal about top UK agencies? FAQ PRWeek UK launches the Companies House Files ‘I set off the fire alarm to stop a media interview – am I the PR a***hole?’ – PRWeek podcast PRWeek delves into more of your comms confessions in the latest episode of the ‘Am I the PR A***hole?’ (AITPRA) podcast. Ents PR is ‘moving away from coverage’ – PRWeek podcast What’s going on in travel PR? Two experts throw new light on a transforming discipline in PRWeek podcast FleishmanHillard UK chief: agencies must transform commercially – PRWeek podcast ‘I blacklisted a rude journo – am I the PR a***hole?’ – PRWeek podcast The biggest risks facing corporate affairs – PRWeek/In.Comms podcast, with BT and Deloitte Golin Ketchum UK chief: ‘the work starts now’ – PRWeek podcast Should PR ditch phone calls? Gen-Z pros debate – PRWeek podcast The Romans, Grayling, Smarts… which agencies are the most transparent? Just seven Top 150 agencies offer equal parental leave – which offers the most? Which Top 150 PR agencies pay the Living Wage? Top 150 agencies reveal parental leave policies – who offers what? Top 150 PR firms reveal parental leave policies (1-50) Top 150 PR firms reveal parental leave policies (51-100) Top 150 ‘Bubbling Under’ PR firms reveal parental leave policies Top 150 PR firms reveal parental leave policies (101-150) PRWeek UK People & Places Awards 2026: Industry Newcomer (under three years’ experience) PRWeek UK People & Places Awards 2026: Under 10 Years’ Experience PRWeek UK People & Places Awards 2026: Over 10 Years’ Experience PRWeek UK People & Places Awards 2026: Small Consultancy (2-29 employees) PRWeek UK People & Places Awards 2026: Mid-Size Consultancy (30 to 99 employees) PRWeek UK People & Places Awards 2026: Large Consultancy (100+ employees) PRWeek UK People & Places Awards 2026: Diversity & Inclusion Award PRWeek UK People & Places Awards 2026: Best Internship Scheme Award PRWeek UK People & Places Awards 2026: Mental Health Champion Award PRWeek UK People & Places Awards 2026: Reward & Benefits Award PRWeek UK People & Places Awards 2026: Sustainability Award PRWeek UK People & Places Awards 2026: Training & Development Award PRWeek UK’s People & Places Awards 2026 – winners revealed PRWeek People Stars 2026: Ella McWilliam, Full Fat PRWeek People Stars 2026: Hamid Miah, BT Group PRWeek People Stars 2026: Olivia Rawal, Pangolin PRWeek People Stars 2026: Matthew Richards, Bloxspring PRWeek People Stars 2026: Ella Rowe, Jefferson Communications PRWeek People Stars 2026: Zoe Ruibal-Buxton, Hawthorn Advisors PRWeek People Stars 2026: Izzy Shipley, Third City PRWeek People Stars 2026: Sophie Woollands, Woodrow Communications PRWeek People Stars 2026: Jack Blenkiron, WPR PRWeek People Stars 2026: Cara Hoenkhaus, InfoSum PRWeek People Stars 2026: Rachel Ford, WA Communications

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Pictures: PRWeek Pay Gaps Report event Ethnicity table – PRWeek UK Pay Gaps Report 2025 Gender table – PRWeek UK Pay Gaps Report 2025 Pay Gaps Report agencies strongly outperform PRWeek UK Top 150 PRWeek UK Pay Gaps Report: How are PR agencies closing their pay gaps? Grayling, Smarts, SEC Newgate UK – agencies reveal steps to close pay gaps Pay Gaps Report examines disparity between ethnic groups Do agencies fear AI cost inflation? ‘Nobody cares about day rates anymore’ – are billable hours dead? ‘A very weird year’ - agency bosses on July, Trading Tracker Recruitment challenges ‘easing’ – PRWeek Trading Tracker ‘Flaming June… not quite’ – Trading Tracker, agency bosses on June Agencies upbeat on trading – PRWeek Trading Tracker More agencies find trading worse than expected – PRWeek Trading Tracker Smarts, The Romans, PC Agency – who won the most new biz in September? 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The Romans, Smarts and Tin Man: new-biz league hots up Tin Man extends lead in August new-business rankings Whiskas challenges Channel 4, British Gas book, EE parents' evening – Campaigns round-up (part two) McCain drone, Nestlé trek, Aldi and Barbie – Campaigns round-up (part one) Ben & Jerry's pillow, Trainline and Domino's, billboards for cats – Campaigns round-up (part two) Asda biscuit feud, ‘Bacardí-oke’, Hennessy at Notting Hill Carnival – Campaigns round-up (part one) E.l.f pickle lip balm, Desperados jacket, Robbie Williams Panini sticker – Campaigns round-up (part two) Dash x ‘Chicken Wine’, Gatwick rebrand, GWR story dispensers – Campaigns round-up (part one) Dolmio mystery, Aldi ties, Icelandair eclipse competition – Campaigns round-up (part two) Why brands need to replace visibility with retrievability Earnies champions human insight with new DEEPER division AI, layoffs and trust gaps: why context is now corporate affairs’ core challenge Creativity Multiplied: how Brandnation rebuilt its agency model The NFL doesn’t care how you find it… just that you do Can you trust AI in a crisis? 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