Plan, Buy, Measure, Create Impact Tap into premium audiences across JioHotstar Specials, top-rated TV shows, and blockbuster movies – all through the JioHotstar Self-Serve platform. Tap into premium audiences across JioHotstar Specials, top-rated TV shows, and blockbuster movies – all through the JioHotstar Self-Serve platform. Sharp Targeting Choose from over 1,000 pre-built audience cohorts and enhance precision with layered targeting – delivering your message at scale across premium sports and entertainment content. Sharp Targeting Choose from over 1,000 pre-built audience cohorts and enhance precision with layered targeting – delivering your message at scale across premium sports and entertainment content. Campaign Creation Craft your campaign exactly the way you want – across India’s favourite shows and blockbuster movies. Combine audience and content targeting to tell your brand story your way. Campaign Creation Craft your campaign exactly the way you want – across India’s favourite shows and blockbuster movies. Combine audience and content targeting to tell your brand story your way. Take full charge of your campaign with easy-to-use tools that let you explore curated packages, forecast reach and impressions, and manage every step of your campaign effortlessly. Take full charge of your campaign with easy-to-use tools that let you explore curated packages, forecast reach and impressions, and manage every step of your campaign effortlessly. Launch your campaign with ease – starting at just ₹50,000, with flexible budgets scaling up to ₹10 lakh. Get full control with our special trial offer: Video at ₹75 CPM and Display at ₹45 CPM on entertainment content. Launch your campaign with ease – starting at just ₹50,000, with flexible budgets scaling up to ₹10 lakh. Get full control with our special trial offer: Video at ₹75 CPM and Display at ₹45 CPM on entertainment content. Access all your campaign reports in one place. View metrics across multiple dimensions to get a complete picture of your campaign performance. Access all your campaign reports in one place. View metrics across multiple dimensions to get a complete picture of your campaign performance. Maximise Impact Reach untapped user segments, deepen brand engagement, build awareness, drive website traffic, and boost sales. Maximise Impact Reach untapped user segments, deepen brand engagement, build awareness, drive website traffic, and boost sales. Advertise in a brand-safe environment where your campaigns appear alongside trusted, premium content – with complete transparency into where and how your ads perform. Advertise in a brand-safe environment where your campaigns appear alongside trusted, premium content – with complete transparency into where and how your ads perform. India’s biggest content hub 12000+ premium global English titles 2.6 lakh programming hours from the house of JioStar 10000+ blockbuster movies across languages 200+ original shows 100% brand-safe curated content Marquee Cricket Events ICC Events | TATA IPL | TATA WPL | India Bilaterals Biggest Premium Sports Pro Kabaddi League | Premier League | Wimbledon | US Open High Engagement 2.5X ad recall compared to a leading UGC online video player We’re focused on blending our heritage with forward-thinking digital strategies that resonate with our audience. For our Karwa Chauth campaign, we associated with JioHotstar to target this special occasion at a broader scale, perfectly aligning with our consumer segment’s festive mind-set. By leveraging the platform’s CTV mid-roll ad format, we shared an engaging, complete narrative that connected deeply with viewers just before Karwa Chauth-making Catch a meaningful part of India’s celebrations. Abhishek Ranjan Digital Marketing Head ‘Bagful of You’ was our tribute to the individuality and spirit of today’s modern Indian woman. To bring this message to life at scale, we needed a platform that could match both our intent and our audience. JioHotstar’s ConnectedTV offering gave us just that – a premium, high-attention environment that helped us reach affluent female viewers in the right moments. The campaign not only strengthened brand recall but also created meaningful business impact for us in a key growth segment. This has been a standout example of CTV-led storytelling done right. Amandeep Singh Kahlon

Director, Brand Marketing At KRBL Ltd, we took a fresh and bold digital-first approach to unveil our reimagines packaging for our flagship brand – India Gate Basmati Rice – leveraging multiple high-impact platforms to maximize reach. JioHotstar’s immersive 3D Billboard was one of the key inventories that brought our message out in an innovative & engaging way -‘India’s Fav Cooking Star Now in A New Avatar’. Our campaign strategically engaged digital-savvy audiences across key cities, driving strong visibility and recall for a low involvement category. This initiative played a crucial role in reinforcing our ambition to capture 60% market share over the next 3-4 years. Digital Media Lead At L’Oréal Professional, we strive to meet diverse hair care needs, delivering a healthy scalp and the perfect locks. JioHotstar proved to be the ideal platform for connecting with a premium, affluent audience. We leveraged English content across mobile and CTV, integrating mid-roll ads, CTV billboards, and a dedicated content tray featuring L’Oréal Professional’s Top Picks. By strategically placing our product within premium content breaks, we ensured high audience recall. The campaign’s smart use of CTV and multiple ad formats drove significant uplifts across key metrics, making it a highly successful launch. Head – Digital Marketing The Tata Curvv campaign strategically utilized JioHotstar’s vast mobile viewership to drive specific consumer actions. Our mobile creatives included a clear call-to-action for booking test drives, ensuring seamless engagement and conversion. Each platform was assigned a distinct role within our holistic omnichannel IPL strategy to achieve measurable business outcomes. The JioHotstar partnership on TATA IPL 2025 helped bridge the gap between entertainment and consumption, converting passive viewership into active ordering behavior. The mid-roll ad slots placed our messaging during peak attention windows, prompting instant action on food cravings. Viewers are already on their phones, and the seamless transition from watching to ordering food makes the platform highly conducive for QSR brands like ours. We saw an uptick in menu opens on aggregator platforms (Swiggy, Zomato) especially during match hours as well as a lift in group dine-in traffic in the evenings. Our decision to focus our efforts on Connected TV (CTV) advertising during IPL 2025 was rooted in an understanding of evolving media consumption habits across the country. CTV offers a powerful combination of the large screen’s immersive impact and the targeted reach of digital advertising. This allows us to deliver our visually compelling & emotionally engaging video ads in an immersive, lean-back environment, ensuring we capture attention during those key, high-excitement match moments. Growth Lead, India During TATA IPL 2024, we did something that we had never done before on JioCinema. We tailored 10 different creatives corresponding to each IPL franchise and because of Jio Cinema’s language feed capability and the customization it offers, we could give a massive level of personalization to the people watching it across feeds. Brand Marketing Lead We’re focused on blending our heritage with forward-thinking digital strategies that resonate with our audience. For our Karwa Chauth campaign, we associated with JioHotstar to target this special occasion at a broader scale, perfectly aligning with our consumer segment’s festive mind-set. By leveraging the platform’s CTV mid-roll ad format, we shared an engaging, complete narrative that connected deeply with viewers just before Karwa Chauth-making Catch a meaningful part of India’s celebrations. We’re focused on blending our heritage with forward-thinking digital strategies that resonate with our audience. For our Karwa Chauth campaign, we associated with JioHotstar to target this special occasion at a broader scale, perfectly aligning with our consumer segment’s festive mind-set. By leveraging the platform’s CTV mid-roll ad format, we shared an engaging, complete narrative that connected deeply with viewers just before Karwa Chauth-making Catch a meaningful part of India’s celebrations. Abhishek Ranjan Digital Marketing Head ‘Bagful of You’ was our tribute to the individuality and spirit of today’s modern Indian woman. To bring this message to life at scale, we needed a platform that could match both our intent and our audience. JioHotstar’s ConnectedTV offering gave us just that – a premium, high-attention environment that helped us reach affluent female viewers in the right moments. The campaign not only strengthened brand recall but also created meaningful business impact for us in a key growth segment. This has been a standout example of CTV-led storytelling done right. ‘Bagful of You’ was our tribute to the individuality and spirit of today’s modern Indian woman. To bring this message to life at scale, we needed a platform that could match both our intent and our audience. JioHotstar’s ConnectedTV offering gave us just that – a premium, high-attention environment that helped us reach affluent female viewers in the right moments. The campaign not only strengthened brand recall but also created meaningful business impact for us in a key growth segment. This has been a standout example of CTV-led storytelling done right. Amandeep Singh Kahlon Director, Brand Marketing At KRBL Ltd, we took a fresh and bold digital-first approach to unveil our reimagines packaging for our flagship brand – India Gate Basmati Rice – leveraging multiple high-impact platforms to maximize reach. JioHotstar’s immersive 3D Billboard was one of the key inventories that brought our message out in an innovative & engaging way -‘India’s Fav Cooking Star Now in A New Avatar’. Our campaign strategically engaged digital-savvy audiences across key cities, driving strong visibility and recall for a low involvement category. This initiative played a crucial role in reinforcing our ambition to capture 60% market share over the next 3-4 years. At KRBL Ltd, we took a fresh and bold digital-first approach to unveil our reimagines packaging for our flagship brand – India Gate Basmati Rice – leveraging multiple high-impact platforms to maximize reach. JioHotstar’s immersive 3D Billboard was one of the key inventories that brought our message out in an innovative & engaging way -‘India’s Fav Cooking Star Now in A New Avatar’. Our campaign strategically engaged digital-savvy audiences across key cities, driving strong visibility and recall for a low involvement category. This initiative played a crucial role in reinforcing our ambition to capture 60% market share over the next 3-4 years. Digital Media Lead At L’Oréal Professional, we strive to meet diverse hair care needs, delivering a healthy scalp and the perfect locks. JioHotstar proved to be the ideal platform for connecting with a premium, affluent audience. We leveraged English content across mobile and CTV, integrating mid-roll ads, CTV billboards, and a dedicated content tray featuring L’Oréal Professional’s Top Picks. By strategically placing our product within premium content breaks, we ensured high audience recall. The campaign’s smart use of CTV and multiple ad formats drove significant uplifts across key metrics, making it a highly successful launch. At L’Oréal Professional, we strive to meet diverse hair care needs, delivering a healthy scalp and the perfect locks. JioHotstar proved to be the ideal platform for connecting with a premium, affluent audience. We leveraged English content across mobile and CTV, integrating mid-roll ads, CTV billboards, and a dedicated content tray featuring L’Oréal Professional’s Top Picks. By strategically placing our product within premium content breaks, we ensured high audience recall. The campaign’s smart use of CTV and multiple ad formats drove significant uplifts across key metrics, making it a highly successful launch. Head – Digital Marketing The Tata Curvv campaign strategically utilized JioHotstar’s vast mobile viewership to drive specific consumer actions. Our mobile creatives included a clear call-to-action for booking test drives, ensuring seamless engagement and conversion. Each platform was assigned a distinct role within our holistic omnichannel IPL strategy to achieve measurable business outcomes. The Tata Curvv campaign strategically utilized JioHotstar’s vast mobile viewership to drive specific consumer actions. Our mobile creatives included a clear call-to-action for booking test drives, ensuring seamless engagement and conversion. Each platform was assigned a distinct role within our holistic omnichannel IPL strategy to achieve measurable business outcomes. The JioHotstar partnership on TATA IPL 2025 helped bridge the gap between entertainment and consumption, converting passive viewership into active ordering behavior. The mid-roll ad slots placed our messaging during peak attention windows, prompting instant action on food cravings. Viewers are already on their phones, and the seamless transition from watching to ordering food makes the platform highly conducive for QSR brands like ours. We saw an uptick in menu opens on aggregator platforms (Swiggy, Zomato) especially during match hours as well as a lift in group dine-in traffic in the evenings. The JioHotstar partnership on TATA IPL 2025 helped bridge the gap between entertainment and consumption, converting passive viewership into active ordering behavior. The mid-roll ad slots placed our messaging during peak attention windows, prompting instant action on food cravings. Viewers are already on their phones, and the seamless transition from watching to ordering food makes the platform highly conducive for QSR brands like ours. We saw an uptick in menu opens on aggregator platforms (Swiggy, Zomato) especially during match hours as well as a lift in group dine-in traffic in the evenings. Our decision to focus our efforts on Connected TV (CTV) advertising during IPL 2025 was rooted in an understanding of evolving media consumption habits across the country. CTV offers a powerful combination of the large screen’s immersive impact and the targeted reach of digital advertising. This allows us to deliver our visually compelling & emotionally engaging video ads in an immersive, lean-back environment, ensuring we capture attention during those key, high-excitement match moments. Our decision to focus our efforts on Connected TV (CTV) advertising during IPL 2025 was rooted in an understanding of evolving media consumption habits across the country. CTV offers a powerful combination of the large screen’s immersive impact and the targeted reach of digital advertising. This allows us to deliver our visually compelling & emotionally engaging video ads in an immersive, lean-back environment, ensuring we capture attention during those key, high-excitement match moments. Growth Lead, India During TATA IPL 2024, we did something that we had never done before on JioCinema. We tailored 10 different creatives corresponding to each IPL franchise and because of Jio Cinema’s language feed capability and the customization it offers, we could give a massive level of personalization to the people watching it across feeds. During TATA IPL 2024, we did something that we had never done before on JioCinema. We tailored 10 different creatives corresponding to each IPL franchise and because of Jio Cinema’s language feed capability and the customization it offers, we could give a massive level of personalization to the people watching it across feeds. Brand Marketing Lead Frequently Asked Questions Campaign Creation Terms of Service Advertising Services Agreement © 2023 Jiostar India Private Limited. All Rights Reserved